Are you looking to improve your Wix website’s visibility in search results? Technical SEO is the key!
In this guide, I’ll explain the basics and best practices for optimizing your Wix website for search engines.
Table of Contents
What Is Technical SEO for Wix Websites?
Technical SEO is all about optimizing your Wix website to make it easier for search engines to crawl, index, and understand your content.
It also involves enhancing user experience factors like site speed and mobile-friendliness. By implementing technical SEO correctly, you can boost your website’s visibility in search results.
Why Is Technical SEO Important for Wix Websites?
Technical SEO determines how well your Wix website performs in search engines.
If search engines can’t access your pages, they won’t appear in search results, leading to traffic loss and potential revenue.
Additionally, factors like site speed and mobile-friendliness are key ranking signals. Ensuring your website is technically optimized can positively impact your SEO performance.
How to Optimize Your Wix Website for Crawling and Indexing
1. Create an SEO-Friendly Site Architecture:
Organize your Wix website’s pages logically to help search engines crawl and discover your content quickly.
Keep all essential pages close to the homepage and avoid hiding pages where Google can’t find them.
2. Submit Your Sitemap to Google:
Generate an XML sitemap for your Wix website and submit it to Google via Google Search Console. This helps search engines find and index your web pages efficiently. Usually, wix automatically generates a sitemap for your website as website.com/sitemap.xml
3. Understand Indexing and Implement Canonical Tags:
If you have similar pages on your website, use tags to show Google which one is the most important.
You can ensure it by using canonical tags to specify the original version of similar content. This helps Google understand which page to index and rank.
4. Don’t Forget to Use HTTPS:
HTTPS stands for Hypertext Transfer Protocol Secure. It’s a secure version of the protocol used to communicate between web browsers and websites.
HTTPS has a minor impact on SEO ranking. Secure your Wix website with HTTPS to protect user information and improve its credibility.
You can get a free SSL/TLS certificate from Let’s Encrypt to enable HTTPS.
5. Address Duplicate Content Issues:
Duplicate content is like having the same essay appear twice in a book. It confuses search engines because they need to know which version to show in search results.
Identify and fix duplicate content on your Wix website to avoid ranking issues and wasted crawl budget. Use tools like Semrush’s Site Audit to detect and resolve duplicate content problems.
To remove this issue, you can remove or rewrite content flagged as duplicate by Semrush. You can also redirect it to the original content to bypass this issue. I hope this helps.
6. Choose a Preferred Version of Your Website:
Websites can sometimes have different versions (like with www or without, mobile vs desktop). Search engines prefer one version to be the main one. This is called the “Preferred Version”.
It can affect SEO by dividing link value and confusing search engines with which version to rank higher.
So, to prevent duplicate content issues, ensure that only one version of your Wix website is accessible to users and search engines (either with or without the www prefix).
7. Improve Page Speed:
Page speed refers to how quickly your website loads. It’s crucial for SEO (search engine optimization) for two reasons:
- Google likes fast websites
- People hate slow websites
You can optimize the performance of your Wix website by compressing images, using a content distribution network (CDN), and minifying HTML, CSS, and JavaScript files.
Faster loading times can positively impact your SEO rankings.
8. Ensure Mobile-Friendliness:
Imagine your website shrunk to fit a phone screen—that’s mobile-friendliness! Mobile-friendliness means your website is easy to use and navigate on smartphones and tablets.
This is important because more people search on mobile, and search engines favor mobile-friendly sites. A bad mobile experience frustrates mobile visitors and hurts your business.
Ensure your Wix website is responsive and mobile-friendly to cater to users on mobile devices. Use Google’s PageSpeed Insights tool to check your site’s mobile performance and make necessary improvements.
9. Implement Breadcrumb Navigation:
Breadcrumb navigation is like leaving a trail of clickable links to show users where they are on your website. Imagine breadcrumbs like Hansel and Gretel’s, but for navigating websites! 😀
Add breadcrumb navigation to your Wix website to enhance user experience and help visitors navigate your site easily. Breadcrumbs also distributes link equity throughout your website for better SEO.
10. Use Pagination:
Pagination is like splitting a long book into chapters. It divides large amounts of information on a website (like product listings or blog posts) into smaller, easier-to-browse pages. You’ll often see numbered links at the bottom to navigate between them.
While valid, pagination can affect how search engines see your website. Search engines might not prioritize later pages, potentially hiding valuable content.
Divide long lists of content on your Wix website into multiple pages using pagination instead of infinite scrolling. This helps search engines access and index all your content correctly.
11. Review Your Robots.txt File:
Imagine robots.txt as a note left at your door telling delivery people which packages to take and which to leave. In the website world, these “robots” are search engine crawlers, and the “packages” are the different parts of your website.
It’s a simple text file that tells search engines what they can and can’t access on your website. Think of it as instructions for the crawlers on which pages to explore and which to skip.
Check your Wix website’s robots.txt file to ensure you’re not blocking essential pages from being crawled by search engines. Avoid using disallow directives for vital website sections.
Consider implementing these technical SEO best practices to improve your Wix website’s SEO. Don’t hesitate to contact us for a free website audit or professional SEO services. Let’s optimize your website for success together!
12. Essential Site Structure and Navigation
Site structure and navigation are two sides of the same coin. They work together to create a user-friendly and search-engine-friendly website.
Site structure refers to how your website’s content is organized. This includes how your pages are categorized, linked to each other, and labeled with URLs. Think of it like the underlying framework of your house.
Navigation is how users find their way around your website. This includes the menus, breadcrumbs, and other elements that help users find the necessary information.
Site Structure and Navigation are important because a well-organized site with straightforward navigation makes it easier for search engines to crawl and index your pages, improving your search ranking.
You should organize your site with a clear hierarchy, use descriptive URLs, create a user-friendly navigation menu, use internal linking strategically, and include breadcrumbs throughout your pages.
Conclusion
In conclusion, by following these technical SEO best practices can improve your Wix website’s search engine visibility. Remember, SEO is an ongoing process, so monitor your website’s performance and adjust as needed.
If you want us to do all technical SEO fixes for your website, don’t forget to contact us. For the initial query, you can claim a free website audit
